Go to Blogger edit html and find these sentences.Now replace these sentences with your own descriptions.This theme is Bloggerized by Lasantha Bandara - Premiumbloggertemplates.com.
Go to Blogger edit html and find these sentences.Now replace these sentences with your own descriptions.This theme is Bloggerized by Lasantha Bandara - Premiumbloggertemplates.com.
Go to Blogger edit html and find these sentences.Now replace these sentences with your own descriptions.This theme is Bloggerized by Lasantha Bandara - Premiumbloggertemplates.com.
Go to Blogger edit html and find these sentences.Now replace these sentences with your own descriptions.This theme is Bloggerized by Lasantha Bandara - Premiumbloggertemplates.com.
Go to Blogger edit html and find these sentences.Now replace these sentences with your own descriptions.This theme is Bloggerized by Lasantha Bandara - Premiumbloggertemplates.com.
Pagination or Previous and Next Pages numbering widget for blogger blogs is almost a great widget. You can add it to your blog easily and just with few steps. As many bloggers search for this trick that how to paginate their blog by using the quickest and easiest method. Pagination is a good method to engage visitors within your blog. So if want to include previous and next buttons along with page numbers then you are here to do so.
The widget is designed with CSS and the functionality is from JavaScript. So you will just need to add it somewhere on your blog template; apparently, you can add this widget by using your blog’s Layout page and add anHTML/JavaScript widget and straight paste the given code [on this page] inside that. The widget won’t affect your blog’s loading speed because of using few codes of JavaScript. So now follow the given steps to add this pagination widget to your blog.
How to add Pagination widget to Blog?
Following simple steps are for you in order to add this cool widget to your blogger blog. So follow them and enjoy the widget.
Log-in to Blogger Dashboard
Go to Layout
Add a Widget
Add HTML/JavaScript Widget
Copy Below code and paste inside HTML/JavaScript widget
<style type=”text/css”>
#blog-pager{font-size:normal}.showpageArea{font-family:verdana,arial,helvetica;color:#000;font-size:11px;margin:10px}.showpageArea a{color:#000;text-shadow:0 1px 2px #fff;font-weight:normal}.showpageNum a{padding:2px 8px;margin:0 4px;text-decoration:none;border-bottom:2px solid #5fb404;border-top:2px solid #5fb404;background:#effbf5}.showpageNum a:hover{border-bottom:2px solid #df01d7;background:#a9f5f2;border-top:2px solid #df01d7}.showpageOf{margin:0 4px 0 0}.showpagePoint{color:#fff;text-shadow:0 1px 2px #333;padding:2px 8px;margin:2px;font-weight:700;border-bottom:2px solid #5e610b;border-top:2px solid #5e610b;background:#5e610b;text-decoration:none}
</style>
<script style=’text/javascript’> var postperpage=3; var numshowpage=3; var upPageWord=”Prev”; var downPageWord=”Next”; var home_page=”/”; var urlactivepage=location.href;
</script>
<script style=’text/javascript’ src=’http://safir85.ucoz.com/24work-blogspot/page-navigation/0-test-p-n-01_00.js’>
</script>
Save the widget and view your blog for a live pagination widget with number of pages and next/Previous buttons.
Customization
In the bolder codes above you can change the number of pages to show from numshowpage=3 to any value you want, also you can change the text Prev and Next to any value you want.
By default in older blogger templates or in some thid party blogger termplates, the blog’s title is displayed first in search result pages and the post title appears after the blog title, so this create confusion for the searcher and sometimes the searcher can’t see the post title exactly for which he was searching. Because the most space is taken by the blog title, so we need to always display the exactly the post title in search result pages. And doing this is very easy, here is the steps to follow:
Login to Blogger >> Template >> HTML >> Proceed
Search this code: <title><data:blog.pageTitle/></title> (Tip: Use CTRL+F)
Headings are the most precious HTML tags which are used to determine the value of a text in a paragraph. So in SEO terms we use H1 for blog’s post title and H2 for post titles, and this setting is applied to WordPress websites by default; But the problem is with blogger; blogger adds H3 to the post title in default templates. So we must at least promote the headings for post titles from H3 to H2. To do this follow given tips below:
Go to Blog Template and then HTML >> Proceed.
Search for H3 and from the CSS to HTML change all 8 or 9 H3 tags to H2. That’s all and save template
3. Optimizing Blog Labels
The Label links are the tags which are used in Blogger, in WordPress they are called “Tags”. For a better user navigation we use these tags in Blogger. They most often create problems for search engines crawlers, because a URL is accessed from labels as well as from its respective URL (Permalink). So we need to change them to their respective HTML attributes and to tell search engines that this is not the actual URL but it is a tag. Follow below tips to do so:
Go to Blog Template > HTML >> Proceed
Search for This piece of Code:
<a expr:href=’data:label.url’
Replace it with this:
<a expr:href=’data:label.url’ rel=’tag’
Save Template and that’s all for Labels.
Note: If rel=’tag’ is already exists then don’t change anything, leave it as it is.
4. Optimizing Comments
Comments are good for every blog and website. But if they are irrelevant then they might destroy the search ranking. So you must keep comments’ links as nofollow or external nofollow. This attribute will instruct Search Robots for not following or indexing the external (outgoing links) inside the comments, do following steps to do so:
This is another problem with blogger blogs. Archives pages (if they are shown in home page) make problems for search robots. So if you want to get rid of this problem then just follow given steps below:
6. Enable Meta Description & Post Search Description
Now with new blogger interface, you can write a description for our blog home page and for every single post as well. But first of all we will have to enable this option in new blogger interface. So to do this quickly:
go to your Blog’s Setting >> Search Preferences >> Meta Tags >> Enable >> Yes and write maximum of 150 letters meta description for your blog and save it.
Now below the page find custom robots header tags. and enable it with this setting showing in picture below:
Save Changes and that’s all for meta description tags.
By enabling this option you will be able to write meta description for each of your new post. This is called search meta description. Having enabled this option you will see a small box named [search description] next to every new post side bar, so you can write 130 to 150 characters unique search description for every individual post. This should be unique from the post title.
7. Change the Static Meta Description
In Blogger new interface, you can see some new added SEO options including dynamic meta description for single posts and blog description. But some or many of blogger custom templates might have the old static meta description code. So to make things correct we need to change the old code with the new one. Follow given steps to do this:
3. Save template and that’s all for changing meta tags.
8. Adding a Custom Robot.txt file
This is a bit advance option. Carefully use this option, if you can’t use it correctly then don’t use it. Because it can destroy your blog’s ranking in minutes. However, the correct usage of this option is beneficial for everyone. To add a Custom Robot.txt file to your blog’s template just follow given tips:
Go to Blog’s Setting >> Search Preferences >> Below the page find Custom Robot.txt as showing in below image.
First enable this option and the yes, so the box will appear. Copy below code and paste it in that box.
Save the changes and must change the sitemap URL with your own blog address. That’s all for Custom robot.txt. and finally you have done all the necessary SEO steps for your blog. Now if you did everything perfectly then see the change in visitors. However, 2 remaining tips you can find in below video tutorials in Urdu. Because I am so tired now and can’t write more.
SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:
Review of your site content or structure
Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
Content development
Management of online business development campaigns
Keyword research
SEO training
Expertise in specific markets and geographies.
Keep in mind that the Google search results page includes organic search results and often paid advertisement (denoted by the heading "Sponsored Links") as well. Advertising with Google won't have any effect on your site's presence in our search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results. Free resources such as Webmaster Tools, the official Webmaster Central blog, andourdiscussion forum can provide you with a great deal of information about how to optimize your site for organic search.
Before beginning your search for an SEO, it's a great idea to become an educated consumer and get familiar with how search engines work. We recommend starting here:
If you're thinking about hiring an SEO, the earlier the better. A great time to hire is when you're considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.
Some useful questions to ask an SEO include:
Can you show me examples of your previous work and share some success stories?
Do you follow the Google Webmaster Guidelines?
Do you offer any online marketing services or advice to complement your organic search business?
What kind of results do you expect to see, and in what timeframe? How do you measure your success?
What's your experience in my industry?
What's your experience in my country/city?
What's your experience developing international sites?
What are your most important SEO techniques?
How long have you been in business?
How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?
While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate our guidelines may result in a negative adjustment of your site's presence in Google, or even the removal of your site from our index. Here are some things to consider:
One common scam is the creation of "shadow" domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client's behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor's domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.
Another illicit practice is to place "doorway" pages loaded with keywords on the client's site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO's other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.
If you feel that you were deceived by an SEO in some way, you may want to report it.
In the United States, the Federal Trade Commission (FTC) handles complaints about deceptive or unfair business practices. To file a complaint, visit: http://www.ftc.gov/ and click on "File a Complaint Online," call 1-877-FTC-HELP, or write to:
Federal Trade Commission
CRC-240
Washington, D.C. 20580
If your complaint is against a company in a country other than the United States, please file itathttp://www.econsumer.gov/.
Be wary of SEO firms and web consultants or agencies that send you email out of the blue.Amazingly, we get these spam emails too:
"Dear google.com, I visited your website and noticed that you are not listed in most of the major search engines and directories..."
Reserve the same skepticism for unsolicited email about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators.
No one can guarantee a #1 ranking on Google.Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.
Be careful if a company is secretive or won't clearly explain what they intend to do.Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or "throwaway" domains, your site could be removed entirely from Google's index. Ultimately, you are responsible for the actions of any companies you hire, so it's best to be sure you know exactly how they intend to "help" you. If an SEO has FTP access to your server, they should be willing to explain all the changes they are making to your site.
You should never have to link to an SEO.Avoid SEOs that talk about the power of "free-for-all" links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don't affect your ranking in the results of the major search engines -- at least, not in a way you would likely consider to be positive.
Choose wisely.While you consider whether to go with an SEO, you may want to do some research on the industry. Google is one way to do that, of course. You might also seek out a few of the cautionary tales that have appeared in the press, including this article on one particularly aggressive SEO:www.olxonline.com. While Google doesn't comment on specific companies, we've encountered firms calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behavior. Be careful.
Be sure to understand where the money goes.While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they "control" other search engines and can place themselves in the slot of their choice. This scam doesn't work with Google because our advertising is clearly labeled and separated from our search results, but be sure to ask any SEO you're considering which fees go toward permanent inclusion and which apply toward temporary advertising.
What are the most common abuses a website owner is likely to encounter?
What are some other things to look out for?There are a few warning signs that you may be dealing with a rogue SEO. It's far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:
owns shadow domains
puts links to their other clients on doorway pages
offers to sell keywords in the address bar
doesn't distinguish between actual search results and ads that appear on search results pages
guarantees ranking, but only on obscure, long keyword phrases you would get anyway
operates with multiple aliases or falsified WHOIS info
gets traffic from "fake" search engines, spyware, or scumware
has had domains removed from Google's index or is not itself listed in Google
While a long standing concerted effort toward SEO can pay off big down the road, don’t forget that sometimes there are quick tasks that can turn the needle.
Over the years, I have heard many times from individuals desiring success in SEO, the request could never gain approval as the resourced time was too great of a budget allocation or that an SEO vendor wasn't in the budget.
This is true to some extent as a full SEO campaign involves the strategic revision to information architecture, attention to SEO design factors, creation of quality content, a blueprint for a link-building initiative just to name a few items. These tasks can take a lot of time and the thought of this can leave many companies throwing SEO on the back burner.
For those of who you fit into this group, read on for eight simple quick SEO revisions that will allow you to potentially create positive affect with your organic search traffic.
For seasoned SEOs this is rather elementary information but should serve as a reminder of what should be a daily check for a site as they require so little time to assess and can be implemented rather quickly. In fact, you could tackle one of these items every day over your morning coffee and in a little more than a week create the opportunity for additional site traffic.
1. Review Your Robots.txt File; Assess Your Meta Robots Tagging
If you have a robots.txt file on your site, check by visiting /robots.txt. You may be surprised to find out you are withholding pages, folders, images, etc. from search engines that can drive traffic to your site.
Additionally, run a site scan with a tool such as Screaming Frog to assess if there are any pages on your site you are excluding via a meta robots tag. Both of these are a very quick fix if you do find issues.
Unknowingly tagged pages or robots.txt entries are usually the culprit of a developer who forgot to remove the designations when a new page rolled live or a previous site administrator who deemed the quality content unimportant for the masses.
2. Review Your Site Organic CTR by Page; Revise the Worst Page’s Title Element and Meta Description
This is both a conversion optimization and SEO tip. The new world of SEO is heavily focused on the message you send, whether it be search engines or users.
Google provides click-through rate data on landing pages and keywords in your Google Analytics account. You don’t think they are providing this data out of the kindness of their heart do you? They are interested in sites that feature enticing and relative search result displays for web users.
While you may have many landing pages with atrocious bounce rates, identifying the worst one or a few will allow you to revise them in a short span of time to reflect listing users want to click. Simply visit your Google Analytics account and traverse to the Traffic Sources-Search Engine Optimization-Landing Pages section. You can also perform this test through the Keyword dimension of this analytical area as well.
NOTE – Our DIY SEO guide has been updated: Find out more at Google Search Engine Optimisation Basics – Idiots Guide :) Blackhat SEO Quadzilla (who I look forward to meeting at SEO Class Scotland) has boldly published his views on the whole SMX / Black Hat SEO Conference thing going on in the states as reported by Search Engine Land and I think kicked off by Lisa Barone highlighting the ‘fact’ SMX featured questionable seo tactics, not advanced white hat seo strategies.
Quadzilla says ‘There’s no Such Thing as Advanced White Hat SEO’:
Want to sum up white hat SEO? It boils down to:
1) Site Architecture – Can be learned in 4 hours or less.
2) Analytics – Can you install a javascript and log in?
3) PPC – Even though we used to call that SEM . . .
4) Content – which is better handled by copywriters.
Alas! The Emperor has no clothes. There are no advanced white hat SEO techniques.
…. as ‘white hat seo’ (I suppose – gotta be as I help out clients) people might think I would argue but I’m inclined to sort of agree with this statement – at least I get the point that is being made although there is a bit of a kafuffle at Sphinn. It’s not that advanced seo I am using everyday to get results for people. The fundamentals of successful seo while refined have not changed much over the years. You can be creative, especially in terms of optimizing a website structure, focusing keywords and getting links. Is this advanced seo? Do the majority of small to medium businesses need ‘advanced seo strategies? I don’t think so – because their direct competition generally has not employed these tactics either. I took a medium sized business to the top of Google recently for very competitive terms doing nothing but ensuring page titles where optimised, the home page text was re-written, one or two organic links from trusted sites. As an advanced SEO lol I looked over the job and thought…
Hello. This site is a couple of years old, a clean record in Google, and a couple of organic links already from trusted sites. This domain might just have the authority to rank for some decent terms if we make a few changes on site.
OK so there was a bit of duplicate content needing sorting out and a bit of canonicalization to iron out, but none of the measures I implemented I’d call advanced and they worked. Some may say Page Rank Sculpting for instance is advanced (while some say it’s tosh). I don’t think it’s that advanced. The amount of time I have obsessed about Internal PR (scratch – see PR) probably hasn’t been worth it… yet anyway. I’ve played about with PR sculpting with nofollow for over 6 months. Even at the moment the remnants of a test structure is in place on this site – you can see I nofollow my blog of all things on my home page. I even have blog categories, and I link to a category in the main navigation. I don’t have tags – shock horror! Should I consider the third level push or silo my content better? Hang on. Hobo has nearly all it’s pages indexed, got plenty of Page Rank for a business our size, gets nearly 30,000 free visitors a month via Google etc and all I really did was write content, tell people about it and house the content in a structure mainly built for my visitors and one I assumed Google would reward me for. I’ve done something right, and some things crap I’d like to clean up still. (I’m about to remove the nofollow on my internal links to see what happens, too.) I’m not worried about cleaning up my urls at this time, or making sitewide changes for fractional benefits any more. A lot of businesses can get more converting visitors from Google simply by using SEO 101 (unless you’re tired of useless Top 10 Lists for ranking in Google) :)
always making sure that every page in the site links out to at least one other page in the site
link to your important pages often
link not only from your navigation, but from keyword rich text links in text content – keep this natural and for visitors
try to keep each page element and content unique as possible
build a site for visitors to get visitors and you just might convert some to actual sales too
create keyword considered citable content on the site
watch which sites you link to and from what pages, but do link out!
go and find some places on relatively trusted sites to try and get some anchor text rich in bound links
monitor trends, check stats
bend a rule or two without taking the piss and remember the best links you make can often be your own
…. once this is complete it’s time to … add more, and better content to your site and tell more people about it, if you want more Google love. OK, so you might have to implement the odd 301. This isn’t advanced in my opinion but I’ve seen this working for years – better off doing simple seo better and faster than worrying about advanced seo techniques I think – it’s more productive, cost effective for businesses and safer, for most. Businesses should always stay clear of blackhat seo, of course.
Search Engine Optimization is a significant way to measure and improve a webpage’s performance. By now, you are probably familiar with basic SEO techniques such as posting quality content, writing full-length articles, adding meta tags, title tags, etc. In reality, there are many different techniques that help users position their web pages ahead of other websites in search engines. During the initial stages of posting articles, quality and relevant content can draw traffic to one’s website; however, using advanced SEO techniques can help users drive traffic consistently for a long-lasting campaign. This article enumerates some of the advanced SEO tricks that would help bloggers to showcase their web pages to a broad spectrum of internet users. Utilize Internal Linking Providing internal links is one the easiest ways to rank higher in the search engines. In fact, internal links help to popularize the other pages in your website which might have poor visibility through search engines directly. Linking internally will also help you to list several links from your website in the search pages, thereby increasing the chances for viewers to visit your contents. In addition, the use of anchor tags in internal links boosts the search engine rankings as well. Optimize Your Images As images visually represent the content of a blog post, they too need proper keywords and tags. In fact, about one-fifth of the daily users search for images related to their needs. You might have noticed the name of certain images represented as image 1, image 2, DSC002, etc., which are the default names assigned by the tools used to photograph them. Such default text should be renamed with words relevant to your content. Only then, these images will be listed in the top pages of the search engines when users search with keywords related to the content in your webpage. Another common mistake that most bloggers commit is the use of blank spaces while naming their images. A blank space in an image will be displayed as “%20″ which looks awkward, especially in the address bar. Instead, use special characters like hyphens or plus signs for keyword spacing. If you are using blogger to post your content, add ‘alt’ and ‘title’ attributes to the image tag through its HTML source code. Translate Feature If you think that majority of the internet users make their searches in the international language, then you are wrong. In fact, certain sources predict that more than 60 percent of the total users perform their searches using languages other than English. Translating your content to other languages will open up your web pages to a broad spectrum of visitors, not to mention there is less competition in foreign search engines when compared to the conventional ones, thereby making it easier for your webpage to climb higher in the search list. Optimize keyword phrases If you are familiar with the basics of SEO techniques, you should know the significance of keywords and where to include them on your site and in content. However, keyword phrases are mutually important as well. The use of generalized keywords would drive a lot of traffic; but, as several blogs and web pages use similar keywords, chances for your page to rise amidst the others are less likely. That’s when keyword phrases help users to boost their content’s visibility and proceed forward in the ranking system as well. Most content creators target users who make their searches with one or two words. But, you would be much more successful if you target users who type 3 to 4 words to make their searches that are very specific to their needs. Utilize Free Resources There are several analyzing programs available over the internet. In fact, some of the best tools are available for free. To mention a few, Google Analytics & GoogSpy are some of the dedicated online services that collects information about the popular keywords which are used in a popular search engine. Typing the words related to a website would bring a list of keywords that the particular website bids on. In fact, users can get information about the best keywords and keyword phrases that have high conversion rates. There are several other free applications that would help you learn the practical keywords in use. Examine Log Files A casual glance at your server’s log files could provide you useful information about the keywords that are being used to find your website through search engines. If you find unfamiliar keywords in these files, optimizing them in your website will boost traffic further. This process should be done periodically to increase traffic consistently. The above tips have the potential to help you boost your webpage’s ranking and traffic in search engines. However, don’t expect changes to happen overnight. Keep an eye out for potential areas to optimize your website and improve accordingly. After all, learning and implementing SEO techniques requires time and dedication for successful results. About the author: Alia Haley is a blogger by profession. She loves writing on technology, health and parenting. Beside this she is fond of games and gadgets.
Simple ideas to help your site race up the search rankings
Being the first listing on Google can get as many as 55 per cent of all people who search for that term clicking on your link. Put simply, SEO works. It's simple, cost effective and delivers long-term efficiencies. You just need to make sure it works for you. The world of SEO is becoming more and more sophisticated. In a game of cat and mouse, the engines strive to limit spam and deliver relevant results in return for a few keywords, while so-called black hat SEO consultants, those who use unethical practices to gain top results, look to exploit the system. A simple, professional approach to SEO can bring thousands of qualified visitors to your site, boost your income and make a real impact on your bottom line. So where do you start? Work smart The first thing you need to do is think about the journey your users take, from start to finish. At every stage of their journey, users enter different kinds of search query. These can be divided into three basic types. The first is the navigational search: a query that includes your brand name, domain name or company name (for example: 'Sony Erikkson'). The second is the informational search, where the user enters highly generic phrases ('holiday in Spain'). Finally, the third type of search query is the transactional search: usually three-, four- or five-word phrases that exactly identify what a user wants. Each type of search query is relevant at different parts of the user's journey, from initial research to shopping around and finally to selection and purchasing. The key to SEO success is to ensure you have visibility at each point of the user's journey, so understanding the sections of the journey is essential. Blindly optimising for a set of keywords you think is appropriate is a quick way to waste time and money. You really need to work smart to get the best from your efforts. Think about the user journey for your site and select keywords that ensure you have a presence at every stage. Just because users who buy from you do a navigational search right before they purchase doesn't mean you should undervalue the influence other keywords have in the journey. For example, let's say you sell handbags and you see everyone who buys arrives at point of purchase using your company name. However, the journey may have started weeks earlier, probably with an informational search. Get indexed Once you're happy with your keywords and overall content in the light of a user's journey, you need to start thinking about getting your site indexed by the big search engines. The chances are you won't have as many pages indexed as you think, but thankfully the rules are fairly simple. First, you need to make sure they're able to crawl your pages. Search engine spiders favour a few simple things: • Clean XHTML or HTML code • A lack of on-page JavaScript (put it in an external file and use an include call) • An absence of inline CSS styles: put them in an external CSS file instead • Non-dynamic URL paths The most troublesome of these four is the dynamic URL paths. Many shopping carts and content management systems use dynamic URL paths such as domain.com/=3888&colour=56. All the current search spiders prefer URL paths that are static, so this could be changed to domain.com/ product-3888/colour-56. If you want to be extra SEO-friendly you could use URL paths such as domain.com/go-karts/red (see .net magazine's mod.rewrite tutorial at www.netmag.co.uk/files/mod.pdf). Submit a site map So, you've cleaned up your code, removed the JavaScript and inline CSS styles and made your URL paths SEO friendly. What next? In the early history of the web, you had to wait for the search engines to visit your site and index it for you. Happily, those days are gone. You can now post a special XML site map file, which contains details of your site, so the engines know exactly what they have to crawl. Head over to gsitecrawler.com to create a free XML map of your whole site. Once you have a complete site map available, you'll need to upload it to the top-level folder on your domain (domain.com/sitemap.xml) and inform the search engines where it resides. There are three ways to do this. The first is to upload a 'robots.txt' file to your top-level folder on your domain and add a line of code that alerts the spiders to the location of your site map. This code should look similar to: sitemap: http://www.example.com/sitemap.xml. Now all the major search engines will be able to find your site map. If you can't get a 'robots.txt' file, or don't want to take that approach, you can inform the engines by sending them a 'ping' letting them know you have a site map and where it is. Each engine has a special URL to send these pings to: just change the URL to suit your domain and then browse to it. For Google you need www.google.com/webmasters/sitemaps/ping?sitemap=http:%3A//www.domain.com/sitemap.xml while for Yahoo you need search.yahooapis.com/SiteExplorerService/V1/updateNotification?appid=YahooDemo&url=http://www.domain.com/sitemap.xml. Finally you can use each of the engine's webmaster portals to add a site map manually. The URLs for each service are: www.google.com/webmasters/tools/, https://siteexplorer.search.yahoo.com/ and webmaster.live.com/. Signing up for an account with all three is a really good idea as it will enable you to track and monitor both indexed pages and any problems with your site. Once you've started to get your pages indexed, you're well on the way to getting your SEO on track. The next step is to ensure you start to get high rankings in the search results pages for the keywords that will drive traffic to your site. This means making your site relevant. Be relevant Just because a human can work out what your website is about doesn't mean a search engine can. Creating a page that pushes every algorithm button may get you some good rankings, but humans would probably find it a fairly awful experience to browse. This presents us with a real dilemma when optimising our content and a good rule of thumb for this situation is put humans first. After all, having tons of traffic from high-ranking keywords to an awful site equals disaster. At the start we outlined how we need to work smart by finding a set of keywords and phrases that will drive qualified traffic to our site at all the stages of the user journey. Now we need to take those keywords and match them to the pages on our website. If we have keywords and no content then we need to create it. It's a good rule of thumb to optimise each page with one main keyword, maybe a generic phrase like 'digital camera', and also for some niche or longtail keywords such as 'best value digital camera'. How do we make the page relevant for these keywords? The first step is to dive into the code of the page, or meta title to be precise. This is the piece of code that lets the search engine know what the main subject of the page is (it's shown to humans in the very top of the browser). Sometimes you'll see titles that have keywords repeated. This is because many people get fixated on three key elements of optimisation, namely proximity, density and prominence. Placing keywords close together and excluding common language makes keyword proximity better – for example 'Holidays Spain' instead of 'Holidays in Spain'. Next on the over-the-top hit list is density. You may hear all kinds of 'rules' about this, from 10 per cent density of keywords to 20 per cent density, but trying to place keywords unnaturally into a page makes it a really bad experience for humans and risks search engines thinking the page is just spam. Finally, you'll see pages where the meta title, page heading and initial text are stuffed full of keywords to try and make them more prominent on the page. The truth is, it's rare that you'll ever need to go this far. It's better to write naturally. In the head section of your HTML you'll find this code: <title>Home - .net magazine</ title>. This meta title is probably the most important change you can make. The first thing you need to do is make sure every page has a unique meta title. Then make sure the meta title follows a simple principle: <title>Primary Page Keyword | call to action | brand</title>. This makes the title relevant to search engines while still providing a good user experience. Next, consider content. It's essential to structure your content using HTML heading tags H1, H2 and H3 as well as having 100-400 words of content. Add your primary keyword to your H1 heading somewhere in the first sentence on the page. Then write the rest of the headings and content naturally while considering how you can work in the other, niche/longtail keywords. Finally, think holistically. Internal linking using the correct anchor text is a simple way of both passing users to relevant pages and letting the search engines know what the pages are about. Search engines put a great deal of significance on the text used to link to other pages; it's like telling the engines exactly what the page is about. So avoid links like 'read more' and start using keywords in these links. Go through every page on your site and make sure that it's relevant to the keywords that will drive traffic. This will increase the user's experience and be a huge step towards letting search engines know what the page is all about. Avoid going over the top: always put your users first. So, you've got your pages indexed, and made the engines aware of what you're relevant to. Job done? Not quite. The most important (and controversial topic) for SEO is building authority. Build authority With the launch of Google in 1998, a new element was factored into search algorithms: authority. This is measured by the number and quality of inbound links from websites to yours. Google was the first search engine to take into account how a website is linked: for example, the more inbound links to a site from similar sites known to the engine using keywords in the anchor text, the more authority is given to that receiving site. This isn't a perfect system. For instance, if you do a search for 'click here', you'll see Adobe is the number one result. This isn't because its site is relevant for the phrase 'click here'. It's because so many other sites have linked to it using the anchor text 'click here', mainly to the download page for Adobe Acrobat Reader. This means that your website not only needs inbound links but it also has to have the correct keywords in the anchor text of that link to improve rankings for the keyword. Google gives a measurement of the authority a web page has using PageRank. This is measured on a scale of 1 to 10, with 10 being the best. Webmasters soon discovered that getting links from pages with a high PageRank improved their PageRank, because some of the value of the linking page was passed along. This led to many sculpting PageRank to artificially gain value and buying links from pages with high PageRank. As soon as Google found people were gaming the system, it introduced changes to its algorithm to try to spot paid links. It also added a form to Webmaster Tools so people could report paid links and in some cases banned sites from the index. The most high profile recent case was GoCompare, which was banned from the index in early 2008 for what seems like buying links. Google now actively seeks paid link reports and has a console in Webmaster Tools to simplify the process. This means certain link building activity has become impossible to carry out without alerting Google to the fact that it's not natural. To keep your site safe, you're best off avoiding certain types of link building, such as buying links, reciprocal linking and site wide links. Reciprocal links (also known as link exchanging) are where you swap links with other webmasters. Site wide links are those that appear on every page of a website, usually the sidebar or footer, and these can be seen as paid links by Google. Ethical link building can be time consuming, but it's worthwhile in the long run. To start with, make sure you have your website listed in SEO-friendly directories, ie. a directory that's in Google's index. A list of these can be found at info.vilesilencer.com. A next step could be to write, optimise and submit press releases to online press release distribution sites. Some are free and some require a fee. We've compiled an extensive list for you: go to delicious.com/netmag/pressrelease and click on the links. You can also build ethical links by writing distributed content. This is basically an article that one site provides for others to publish rather than publishing it on their own site. The advantage of this method is that good quality content is always in demand and your links will appear everywhere the article does. Once an article is put online, it's rarely taken down, so the initial cost is just the time you've spent to create and submit it. Even better, your link will appear on a page surrounded by content relevant to your site and you'll be able to 'deep link' back to related articles within your own site. It's even possible to generate a creative commons licence, which allows anyone else to reproduce your content on their own site, on conditions that they link to your site. But of course the simplest and most effective way to build links is to create content people want to link to. Whether it be a how-to guide, a Q&A or an interview with a prominent person, be the first to write the latest news in your niche and give away something valuable for free. Finally, remember that the quality of a link is much more important than the quantity. Building authority is essential and one way you can naturally build links is to 'join the conversation' by getting involved in the explosion of social media sites currently being used by millions of people. Join the conversation Social media, social networking, blogging and social bookmarking have turned the web into one big conversation. Sites such as Twitter enable people to post comments on what they're doing directly to the web from their mobile phones. This has created untold opportunities from an SEO standpoint, but some have been exploited. Sites such as www.digg.com and www.stumbleupon.com have been abused by those trying to exploit their SEO potential, making it very difficult to ethically use either. But there are fantastic new ways to build links naturally. By creating profiles on social media sites and participating on a personal level rather than as a commercial entity, you can build awareness of your website and services. If you have an authentic story to tell then people will naturally link to you, write about you and send traffic your way. The simplest approach to social media is to optimise your site so that it's easy for people to share your content and link to your site. This includes adding links to bookmark pages at social media sites: you can do this using a service such as the one provided by Add This. Add links to your Twitter, LinkedIn, Facebook and other social media profiles to your 'About us' page. Make sure you embed a Google Map of your location. To get ready for the semantic web, you can start to use Microformats. This is a way of marking up the code of your page so that it's human- and machine-readable. To see Microformats that appear on a page and what you can do with them, start using the Firefox web browser with the Operator plug-in, available at https://addons.mozilla.org/en-US/firefox/addon/4106. Eventually search engines will start to read semantically marked web pages and this will enhance user experience and give you the opportunity to be ahead of the curve. More than anything, just join in. Get a profile on LinkedIn, start commenting on blogs, start using Twitter and Facebook and if you have the time, start a blog yourself. It's the easiest way to build authority and links back to your site. SEO is a vital part of your online presence, and the benefits you can gain are well within reach if you work smart, get indexed, be relevant, build authority and join the conversation. Get it right and it can provide thousands of qualified visitors, build your brand and maintain your competitive edge.
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